3 lessons on better utilizing digital signage

Digital signage is a well-known tool, but it is still highly complex and often difficult to manage. There are many moving parts with digital signage, and consistently managing and maintaining those parts can be a major hassle.

Luckily, multiple stories on Digital Signage Today provide some key tips to both help you better handle your digital signage and to better utilize it to its full effectiveness.
Pick a partner, not a supplier

One major problem with many suppliers is that they are only interested in making a sale. Once they sell you the display, media player or software, they leave you to handle the details. This is why end users should look for someone to partner with them, not just supply them with a product, according to a story recently posted on Digital Signage Today.

A vendor who acts as partner will help end users strategize on the best spots to deploy digital signage for maximum effectiveness. They will also help their customers develop strategies for how to manage and update content as well as provide training for employees who need to interact with the displays regularly.

A good way to tell the difference between a supplier and a partner is to talk with their previous customers. Did they work with the customers directly and help them with all their needs or did they sell and run?
Learn from the Burger King

Burger King is well known for innovative products such as its Impossible Whopper, a vegetarian alternative to the Whopper that is supposed to mimic the taste of beef. However, the QSR has also utilized digital signage in a simple, yet effective way that many end users can learn from.

Digital signage does not need to be horribly complicated to be effective, all it needs to do is to deliver content that catches the audience's attention. Burger King does this by using simple unintrusive displays which offer content on the newest products, job offerings, movie trailers, loyalty programs and dynamic temperature and weather updates.

These displays mostly keep the volume down pretty low, only raising the volume during movie trailers, which naturally draw in customer's attention. A display does not have to be loud and in a customer's face all the time to be effective, it just needs to be able to attract their attention at the right time.

2 reasons why digital signage will revolutionize the cannabis industry

Cannabis is rapidly becoming the hottest trend in America, as 11 states have made it fully legal and 22 states have legalized it for medicinal uses. Even in states where cannabis is illegal, the Cannabidiol market, which consists of various oils, gummies and other products without the large amounts of THC, has exploded.

Both CBD and marijuana dispensaries have to handle a large amount of customers every day. While this legal industry is fairly young in the states, digital signage can help it grow up quickly with innovative solutions that will revolutionize the entire industry.
Crafting experiences

Cannabis still has a bit of a seedy reputation due to its questionable legal status, but digital signage can help change that by crafting truly relaxing and immersive environments.

For example, dispensaries can use digital signage to play informative videos talking about the risks and benefits of cannabis products, or to showcase entertaining videos on how to cook with cannabis. A few other examples include:

    Delivering interactive kiosks with games customers can play while they wait.
    Playing relaxing music videos.
    Featuring digital art from local artists.
    Offering instructions on the best ways to use products.

By crafting these immersive environments, cannabis dispensaries can help improve the overall status and "brand image" of the cannabis industry.
Delivering a smoother purchase

The second way digital signage can improve the cannabis industry is by creating a far smoother path to purchase. For example, dispensaries can use menu boards which clearly state the various products, the prices and other nutritional information for the customer.

Since these menu boards are brighter and more engaging than traditional static menus, customers can more quickly scan the menu board to see what they would like to purchase, which can in turn improve wait times.

Cannabis dispensaries can also integrate the menu boards with their other systems, such as their point-of-sale and mobile apps. By integrating their systems, the menu board can automatically update if a product goes out of stock or a new product comes in. This can help prevent an awkward customer service situation where a customer wants a product off the menu board, but the product is no longer in stock.

By using menu boards, cannabis dispensaries can also in turn improve the prestige of their business, by presenting themselves as a bonified technologically savvy industry, rather than a seedy joint.

These are just a few ways dispensaries can use digital signage technology, and as laws loosen, they may be able to use it in other ways, such as interactive DOOH campaigns. Technology has the potential to transform fledgling industries into true powerhouses.

GST Billing Software: ClearTax GST Pro vs Zoho Books vs Tally.ERP 9

Tally.ERP 9 Release 6

The software developed by Tally Solutions, one of the most popular accounting software company in India. Tally is apparently easy to install and learn. The GST module within Tally helps in invoicing as well as return filing. The company claims that you can make your business accounting GST compliant with Tally just in 5 steps.

To reach out to the Tally team for a free demo, click here.


Zoho Books

Zoho Books is a GST-ready accounting software that allows business owners to send invoices, reconcile bank transactions, track inventory, generate reports, and file GST returns effortlessly. It is a cloud based system and the pricing is super affordable. For a single company Zoho charges INR 2499/company per year. The company also gives you a free trial period of 2 weeks.

Clear Tax GST Pro

This is a software created by Cleartax, a site whose business till now was focused on helping individuals file tax online. The software is ready to use and is easily compatible with Tally’s accounting software. The company has made the deal attractive by including a complete e-learning training package with the module. Users can constantly learn about GST and also take small tests to test their understanding. Priced at INR 10,000/year the company claims to ensure 100% accuracy with a comprehensive tax validation engine. There is a 50 percent discount on the price for anybody who opts for it before September 2017. You can learn more about ClearTax GST Pro by clicking here.

Tally Solutions launches its campaign ‘Champions of Growth’ with latest digital film

Tally Solutions has announced its latest digital film under the campaign of ‘Champions of Growth’. Tally is synonymous with business accounting software for small and medium businesses in the country. Continuing its association and support towards the SMEs, the digital film celebrates the passion and success of millions of entrepreneurs, who decide to walk down the path, and be the champion of their own story.

The film revolves around the story of a champion, who breaks barriers, faces multiple hardships, to fulfill her dream. Narrating her journey of ambition and success, the film, in a story telling format, celebrates the making of an entrepreneur across the diverse fields.

The film is part of a campaign, that highlights inspiring real-life stories of SME entrepreneurs from different industries across India and UAE and is amix of social, video content and brand integration across various platforms.

Talking about the newly launched film, Jayati Singh, Global Head – Marketing, Tally Solutions, said, “At Tally, the interest of SMEs is always at the centre of all that we do. Our efforts are always directed towards assisting them in making their business operations and lives simpler. SMEs form the backbone of the economy, contributing towards the GDP, job creation, exports, etc. It is time that we recognise these efforts and celebrate their success. Through this campaign and film, we salute the dreamers, achievers and the real champions of growth and their undying spirit of entrepreneurship.”

“Our creative agency has done a great job in conceptualising and executing this digital film. It’s a simple and relevant film to acknowledge their s hardships and success and extend our gratitude towards this sector,” she added.

The campaign has been ideated and executed by Happy mcgarrybowen, the integrated creative solutions agency. Commenting on the thought behind the film, Samarjit Choudhry, President, Happy mcgarrybowen said, “MSMEs are the largest job creators, but apart from a small subset of people, how many really know about this? We see them every day but never realise what they truly are. But the moment you hear their stories, their monumental contributions, it hits you hard. And that’s exactly what we tried to do when Tally Solutions asked us to create a campaign for MSME day – we spearheaded with stories. With Champions of Growth, we celebrate the real heroes and their unheard stories for the world to know. The film talks about one such girl and her undying will to learn, grow and to do something for herself and society. But there are literally thousands of stories around us. Tally is truly a champion for MSMEs and for them we hope to get these stories out there, one story at a time.”

Thin Client Market Threats, Regional Segmentation and Forecast Till 2029

“New York City, NY: December 13, 2019 – Get updated analysis on Worldwide Thin Client Market report 2020-2029 that analyze the market  opportunities and risks in global industry. This Thin Client analysis offers a detailed view of market opportunity by end user segments, product segments, sales channels, key countries, and import / export dynamics.

The study is a mix of qualitative and quantitative market data gathered and verified majorly through primary data and secondary sources. The research report evaluates the current as well as the upcoming performance of the Thin Client market, in addition to with newest trends in the market.

Global Thin Client  Market 2019 covers following leading manufacturers:

 Siemens AG, NEC Technologies Inc, LG Electronics Inc, IGEL Technology GmbH, NComputing Inc, Lenovo Group Limited, Advantech Co Ltd, Samsung Electronics Co Ltd, ASUS Computer International Inc and Citrix Systems Inc

The analysis describe Thin Client market size & forecast, growth drivers, emerging trends, market opportunities, and investment risks in over various segments in Thin Client industry. It provides a comprehensive understanding of  market dynamics in both value and volume terms.

An extended study of the product, application, and services conducted by subject matter experts evaluating the Thin Client market will help product owners to make a wise decision.

The Thin Client report correspondingly comprises a detailed market & vendor landscape aside from a SWOT analysis of the major players. Hence, the data provided is complete, reliable, and the outcome of extensive analysis.

Nexgen Thin-client Platform

The research report provides complete data about the Nexgen Thin-client Platform Market SWOT Analysis, Technology, Value, Development & Trends, Regional Forecast to 2020-2029

Industrial Thin-client Platform Market Report gives you competition analysis of various segments and sub-segments such as type, scope, applications, end-users, key players and major key geographies. The research analysis also includes other types of qualitative and quantitative analysis of the Industrial Thin-client Platform Market and affects the business strategies of the leading players (Centerm, Dell, HP, IGEL, Ncomputing, Advantech, American Industrial Systems, ASUS, DevonIT, FUJITSU, MiTAC) operating in the industrial thin-client platform market. This Report provided a deep of the vendor landscape to give you a comprehensive idea of current and future competitive scenarios of the industrial thin-client platform market.

The main purpose of Industrial Thin-client Platform Market focuses on the market structure and various factors affecting the growth of the market. The report offers an overview of the size, supply, demand, consumption, price, import, export. The market report covers in-depth analysis of business strategies, development plans, business opportunities, industry chain structure and growth forecast will help the readers in getting essential business decisions.

Wide Range of Video Conferencing Solutions

Nexgen introduced new product line-up that includes both Hardware-based and Software-based Video Conferencing Solution, meeting the diverse requirements of the end users. With the power of these video conferencing products, one can connect with anyone from any part of the world and simulate high quality life-like conversations.

Interoperable Video Conferencing Solution

Nexgen Video Conferencing Solution makes business communication more efficient and swift by offering interoperability feature. The platform is interoperable with all legacy video conferencing products and brands in the market. This feature makes workplace collaboration hassle-free by allowing you to hold a video conference on any device.

Ultra-smooth

With the help of its ultra-smooth PTZ mechanism, Nexgen Video Conferencing Camera can pan, tilt and zoom to render razor-sharp images. It auto-tracks the subject and maintains the focus even in the presence of multiple objects. This feature comes in handy when the person holding the VC is moving or there are multiple people present in the conference room.

Provides high definition image with its superior resolution and colour gamut

With the help of its 5 MP resolution, Nexgen Video Conferencing Cameras are capable of capturing high-definition images with amazing details and quality. The image clarity and brightness of our video conferencing camera provides you the most fulfilling meeting/classroom experience.

Nexgen Video Conferencing Camera records video in high resolution

Our contemporary video conferencing cameras record videos in HD resolution of 1920x1080p. In addition to this, the entire video conference and data shared can be recorded to create a video archive. This helps in the better conveyance of your information even if the persons involved are demographically isolated.

Cloud Based Video Conferencing Service

Being able to conduct a successful video conference is important to securing potential clients and collaborating with team members in other locations. But there is more to a successful call than just having the right equipment — there are tips, tricks, and etiquette that needs to be followed. Here are 5 tips for effective video conferencing from the premier provider of cloud based video conferencing service.

    Keep the call short and concise. Respect every attendee’s time by keeping the conference short, sweet, and focused. Most people have jam-packed schedules and will appreciate the call not being any longer than necessary.

    Come to the conference prepared. Just as you would an in-person meeting, have any supplementary materials prepared ahead of time and sent to whoever is attending the conference. If possible, set the room up ahead of time and test all connections and equipment to avoid unprofessional technical difficulties.

  Utilize visuals. Not only do video conferences allow you to see the people you’re talking to, they allow you to share visual aids in real time while you discuss them. This will keep the conference interesting and fresh, rather than just looking at each other’s faces the whole time.
    Record the conference. Most video conferencing software allows you to record your conference. This is helpful for creating recaps and action steps, as well as allowing those who could not attend the conference to be brought up to speed easily.